A product launch can be extremely easy or it can be complicated beyond expectation.
For example if you are simply creating a product based on a variation on a non-patented product it may be fairly easy to launch the product. This is often seen with candy, baked goods and other edible items.
There are numerous companies on the web that revolve around confectionery items including brownie, cookies and candy.
Obviously there may be other issues you need to address with the preparation of these products, but the actual launch of the product may not require significant research and development.
If your product is distinct and related specifically to an entirely new product you are developing you may want to spend the time needed to file a patent on something that either does not exist or is an improvement on an existing application. You will also spend significant time (and perhaps finances) in the research and development of your all-new product. This is essential in assuring yourself and your potential consumers that the product is not only new and distinctive, but has been tested to demonstrate quality and longevity.
Perhaps the easiest way to instigate a product launch is by simply infusing an existing product you may have had available in a brick and mortar store into an online business environment. The long-term success of online businesses that were an outgrowth of an existing storefront is encouraging and part of the phenomenon that is known as the World Wide Web.
Everyone wants to rush a product to market. Take for instance various cell phones. Each generation of phone provides improved design and new applications. As soon as one company unveils a new design and features it isn't too long before another company presents something new with similar features and a few new ones.
I suppose it is the nature of business to evaluate the successes of competitors and work to match and exceed the offerings they make available. This dynamic is a driving force in pushing business to new and greater places in both service and product offerings.
One of the advantages of a product that is more organic in nature is that you may find a more individual item that is not easily duplicated and may be more adept at making an emotional impact on consumers.
Let me explain. Hand crafted or homemade items often have the potential to help us connect with a memorable past while creating positive feelings in the present. It could be something as small as a bag of salt water taffy from a seaside shop that simply reminds you of a trip to the ocean as a child and time spent with dad, mom, grandparents or other cherished family member. It could also be something like a hand carved walking stick that reminds you of hikes with family or friends. Just the visual cue created by these (or similar) products may remind you of times you enjoy remembering.
Any business that can supply an emotional connection with a product launch will more than likely find steady success in their business endeavors.
A product launch is important in the development of your business. Learn every facet of the product, find ways to describe it and help your audience find a reason to connect with the product on an emotional level.