What does your logo say about YOU?




And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.


Yes, colors do matter!!!


They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.


Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business.


White/Silver: purity, truthfulness, faith, contemporary, refined, wealth


Black: seriousness, distinctiveness, boldness, power, sophistication


Blue: authority, dignity, security, faithfulness, heritage, trust


Brown/Gold: history, utility, earthiness, richness, tradition, conservative


Gray/Silver: somberness, authority, practicality, corporate mentality


Green: tranquility, health, freshness, stability, appetite


Orange: fun, cheeriness, warm exuberance, appetite, speed


Pink: femininity, innocence, softness, health, youth


Purple: sophistication, spirituality, wealth, royalty, youth, mystery


Red: aggressiveness, passion, strength, vitality, fear, speed, appetite


Yellow: youth, positive feelings, sunshine, refinement, caution, appetite


So NOW you know why our logo is black, gold and white: sphistication, history and wealth! It’s a combination we felt communicated the experienced and researched knowledge we have from working in multiple industries that still has a yet inviting approach to creatively achieving our clients' goals that AIM represents.

0 views