And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.
Yes, colors do matter!!!
They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.
Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business.
White/Silver: purity, truthfulness, faith, contemporary, refined, wealth
Black: seriousness, distinctiveness, boldness, power, sophistication
Blue: authority, dignity, security, faithfulness, heritage, trust
Brown/Gold: history, utility, earthiness, richness, tradition, conservative
Gray/Silver: somberness, authority, practicality, corporate mentality
Green: tranquility, health, freshness, stability, appetite
Orange: fun, cheeriness, warm exuberance, appetite, speed
Pink: femininity, innocence, softness, health, youth
Purple: sophistication, spirituality, wealth, royalty, youth, mystery
Red: aggressiveness, passion, strength, vitality, fear, speed, appetite
Yellow: youth, positive feelings, sunshine, refinement, caution, appetite
So NOW you know why our logo is black, gold and white: sphistication, history and wealth! It’s a combination we felt communicated the experienced and researched knowledge we have from working in multiple industries that still has a yet inviting approach to creatively achieving our clients' goals that AIM represents.